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Partnership is about collaborating with a brand that shares her vision of "embracing the power of self-expression and confidence," says the actress.
January 23, 2024
By: Lianna Albrizio
Associate Editor
Schwarzkopf has defined 2024 as the year of the blonde, and they know that behind every person’s hair color is a story of courage, empowerment and trust. Now, they want to inspire everyone to tell theirs. Schwarzkopf’s “What Story Will You Tell?” campaign is more than just a tagline; it aims to inspire everyone to show up as their true selves and own the story they want to tell the world. Moreover, the brand feels actress Sofia Vergara is the epitome of “hair goals” and will be us...
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